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Oliver Buchannon
Eric Wein

How Women’s Basketball Is Rewriting the NIL Playbook

How Women’s Basketball Is Rewriting the NIL Playbook

The power shift in college athletics

Nov 12, 2025

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7 min read

New Balance wins with Shohei Ohtani's historical playoff game

New Balance wins with Shohei Ohtani's historical playoff game

An unforgettable performance while wearing logos

Oct 22, 2025

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5 min read

Nick Saban: How NIL hurt the SEC but helped the Big Ten

Nick Saban: How NIL hurt the SEC but helped the Big Ten

NIL has changed the game for football recruiting

Oct 15, 2025

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6 min read

58-year-old freshman football player gets NIL deal for topical pain relief

58-year-old freshman football player gets NIL deal for topical pain relief

Tom Cillo of Lycoming College in Pennsylvania plugs Aspercreme

Oct 8, 2025

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6 min read

Searching for the Next Livvy Dunne: The Race to Discover Breakout Women’s NIL Stars

Searching for the Next Livvy Dunne: The Race to Discover Breakout Women’s NIL Stars

Dunne redefined NIL and athlete celebrity, but who will fill her void?

Oct 1, 2025

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4 min read

From Sorority Houses to Madison Avenue

From Sorority Houses to Madison Avenue

A wave of NIL is happening at Greek Row

Sep 24, 2025

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6 min read

Legal gambling is here for good — but can the NCAA keep the game clean?

Legal gambling is here for good — but can the NCAA keep the game clean?

Thirteen players from six schools are accused by the NCAA of participating in a gambling scheme

Sep 17, 2025

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10 min read

UCLA’s Nico Iamaleava and the NIL payment dilemma

UCLA’s Nico Iamaleava and the NIL payment dilemma

After a breakout year at Tennessee, the transfer portal standout has opened UCLA’s season with back-to-back losses.

Sep 10, 2025

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15 min read

Bill Belichick's college football debut wasn't a total debacle

Bill Belichick's college football debut wasn't a total debacle

Not a "disaster" because UNC football and other athletics are on the rise

Sep 3, 2025

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13 min read

Should sports icons like Serena Williams be the face of GLP-1 medications?

Should sports icons like Serena Williams be the face of GLP-1 medications?

The 23-time Grand Slam tennis champ is the new brand ambassador for telehealth platform Ro and its FDA-approved GLP-1 treatments for diabetes and weight loss

Aug 27, 2025

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17 min read

Is MLB growing?

Is MLB growing?

Two new teams would total 32 like the NFL. With baseball hot again, expansion should generate more revenue

Aug 20, 2025

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9 min read

Taylor Swift appears on Travis and Jason Kelces' New Heights podcast

Taylor Swift appears on Travis and Jason Kelces' New Heights podcast

Swift may help the Kelces break the all-time podcast episode audience record

Aug 13, 2025

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6 min read

Have you ever played Yahoo Fantasy Football?

Have you ever played Yahoo Fantasy Football?

There's a new hair-raising promotion with Liquid Death

Aug 5, 2025

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11 min read

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