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Athlete Marketing

How Women’s Basketball Is Rewriting the NIL Playbook

Nov 12, 2025

The power shift in college athletics

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New Balance wins with Shohei Ohtani's historical playoff game

Oct 22, 2025

An unforgettable performance while wearing logos

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Searching for the Next Livvy Dunne: The Race to Discover Breakout Women’s NIL Stars

Oct 1, 2025

Dunne redefined NIL and athlete celebrity, but who will fill her void?

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UCLA’s Nico Iamaleava and the NIL payment dilemma

Sep 10, 2025

After a breakout year at Tennessee, the transfer portal standout has opened UCLA’s season with back-to-back losses.

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Should sports icons like Serena Williams be the face of GLP-1 medications?

Aug 27, 2025

The 23-time Grand Slam tennis champ is the new brand ambassador for telehealth platform Ro and its FDA-approved GLP-1 treatments for diabetes and weight loss

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Have you ever played Yahoo Fantasy Football?

Aug 5, 2025

There's a new hair-raising promotion with Liquid Death

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